West Midlands based design agency ardor, passionately loving branding, design, strategic marketing, print, digital - web, video, mobile apps

Great looking website is one thing –
It’s what you do with it that makes it a success

Leaving your website to sit pretty is never getting you any extra leads. Oh it’s a brochure site, I get it, something there because you can get your customers to look at it after you have managed to target them at some networking event or business meeting, direct marketing or advertising campaign etc.

Google now is the new directory not any other, no matter what those companies try to tell you. (look at who wants to get up high on the searches? I shall not name names…) Spending thousands of pounds marketing with them is a waste of money. Think, where do you go to look for some information, buy something or do you stretch out for a directory? That money can be better spent creating a web presence with a online marketing plan.

Website Design and Development

We pride ourselves in designing and constructing bespoke, unique websites, tailored to your business. We don’t charge a monthly fee and the website is 100% yours at completion. We work with you to see what objectives and aims you are expecting from your website.

If you have a website we offer consultation to analyse your site and make recommendations on how to improve it’s effectiveness and bring these ideas into a new online presence.

After meeting with you we will perhaps re-brand (if needed) then organise the structure, design and functionality. We would most likely recommend to integrate Social Media into your website whether it’s blogging, LinkedIn, Facebook or Twitter however that depends on your commitment to using social media, or we can do it for you.

We also offer to train you and your team on how to use social media as part of your social media marketing.

Content Management Systems

We will always recommend using content management systems. Depending on the project we mainly use open source software. However we have a team, who are experts in bespoke programming if that is a necessary requirement.

Content management systems offer flexibility in regular, quick updating and reduces developer costs for you. Regular updating helps your search rankings in google so great way to organically Search Engine Optimisation of your site.

All our websites are fully optimized and WCC3 compliant as standard.

The advantages of using this are that you own your website, you have control to use whoever you want for trouble shooting and future technology updates. Open software has thousands of developers throughout the world updating it so continually being updated with the latest technology and ideas.

We don’t charge a monthly fee for using open software and you own your website outright.

Ecommerce Websites

Your shop front, rather cheaper than a real one and potentially an ever expanding customer reach. You may be looking to move to selling online or have a site that is not working quite as well as you hoped, either way we can help.

Ardor will come up with some great ideas to kick start that website to sell well from the screen. Please get in contact and we can arrange a meeting.

Ardor can market analyse, brand, design and develop your ecommerce site. We design and structure the site with the end user in mind (usability) and the site will be WCC3 compliant aswell as being initially optimized for search engines.

Our experienced team can integrate your existing business systems to your new website. Obviously we can come up with new systems that would seamlessly function alongside your website.

We recommend using video to help sell your products and can manage the production for that.

Please see below for help in promoting your website on and off line.

Training

We offer training in updating your site through a Content Management Systems and on how to use your e-commerce site. We can train you to organically optimise your site with keywords and where to put them to get those search engines grading your site. There is other criteria which we will go through with you and show you, how you, can maximise this knowledge.

Social Media Training can be either on an individual level or in a group setting. Social Media one to one’s are great for individuals, who want to learn how to use and maximize their time through online networks and other social media platforms.

Social media training days are effect way to train a number of staff in how to use social media in a business context. It can incorporated into your company social media policy and be an awareness platform for your employees.

Anyone can successfully optimise their own site. It’s no big deal and we can show you how.

Search Engine Optimization

Ardor builds sites fully optimized and WCC3 compliant websites that can easily be picked up by search engines such as Google and Bing. Getting your website for search engine optimisation can be taught but it is time consuming. We offer to consult and implement full organic search engine optimisating as well as training you or your team. There is alot you can do yourself to make your website stand out and be found through the search engines.

Please contact us to see what we can do to improve your search rankings.

Advertising Online

Advertising online ranges from Google – Pay Per Click and Adsense, social media advertising such as Facebook, banner advertising on relevant sites and PR online. There is also affiliated marketing which can also be described as advertising as well.

Email marketing can also be used to advertise your special offers, new products or even brand awareness.

Blogging is a great way to expose your brand or company. It can also begin to make you or your company an information site within your industry and create you as an authority in your area of expertise.

Social Media

We offer advice, social media training, social media planning and viral social media campaigns.

Social Media one to one’s are great for individuals, who want to learn how to use and maximize their time through online networks and other social media platforms.

Social media training days are effect way to train a number of staff in how to use social media in a business context. It can incorporated into your company social media policy and be an awareness platform for your employees.

We would normally incorporate social media into any online marketing strategy if your subject or target market responses well to it.

Social media campaigns can be anything from a company facebook page offer to a full viral youtube exposure. Please get in touch to discuss how we can create a campaign for you.

Email Marketing

We can write, design, distribute and plan your e-mail marketing!

From helping you write, design and distribute your email flyer or newsletter we can advise on how to get more out of email marketing by integrating it into your marketing strategy. If you don’t have anything in place, we can help get you started, and suggest ways of building up your list within the data protection legislation.

Hosting

We do offer hosting services. Usually a yearly payment for hosting and email accounts. The advantage to using us to manage the hosting is that we can save you time by sorting out any problems and you can get on with working.

However, we work very happily with an existing hosting company if you would prefer to use your existing supplier.

Gaming

On-line gaming can get traffic to your website and make it stay there which makes your site very sticky in the eyes of the search engine, which helps your rankings.

Call us if you are interested in seeing how this might benefit your business.