West Midlands based design agency ardor, passionately loving branding, design, strategic marketing, print, digital - web, video, mobile apps

Branding and marketing literature, combined with digital and online communications strategy is key to any successful business today. Without this you will be loosing your market share.

As they say “First Impressions”. Looking the part is crucial in the current business climate and the creating the right impression immediately could be the difference in getting that customer order or the next contract. Your branding is the first step in getting your message across and attracting that customer or client.

Whether you want a complete corporate branding or just a freshen up of your identity or logo. We can Help!

How?

If you want to:

  • Change how the market perceives you.
  • Increase your value
  • Set your business apart from your competitors
  • Take your business to more profitable customers
  • Expand into new markets

The end result will be an increase in your sales and profit because of your targeted branding and marketing

How we achieve your branding?

Branding for your company starts at why you exist as a business, what you offer and how you offer it. Ardor will go on to understand your whole ethos as a company and a team.

A dictionary meaning for branding is,
“the promotion of a particular product or company by means of advertising and distinctive design.”
Although that’s what Ardor does do. We go deeper into your business.

We will look at your company as a whole, your products, services, promotions, delivery, after sales, managing operations and employees. Branding is more than just the how we promote, advertise or the look of a company.

We look at what you want to achieve for your company and where you want to go in the future. Targeting your target audience through creating a branding that they relate too and creating it’s look and feel that reflects your company values. Branding Guidelines will set out how your logo sizes and how it will look and is placement, the palette of colours, structure of literature, design layout ideas, typefaces to use.

After meeting with you and learning about your company, Ardor will take that information and develop your new branding. The end result will be a powerful presentation of your company tailored to communicate to your target audience.

What is Branding?

Branding is more like the branding of an animal. It is part of you and the mark (logo and styling) is the symbol of your company. Your company’s values, ethos, beliefs and aspirations as an organisation becomes recognisable by this mark. This is shown and develops to how you deliver your goods or services, your reliability, on delivery time, the quality of your goods, how you treat your customers, whether you smile when you greet them or your attitude for example having a “can do approach”.

Everything about you, your employees, your companies actions and where you all want to go. All this is part of your branding, not just the logo, marketing literature or your website.